iCabbi vs. the field, quantified
iCabbi drew 28.8 engagements per post, nearly twice Curb Mobility's 14.7 and more than seven times RoutingBox's 3.8, on 920 total engagements — the highest in the set. It did that on 32 posts, one of them a repost, from seven marketing-titled staff: 4.57 posts per marketer, against 44.0 at RoutingBox and 30.0 at RouteGenie. Video carries much of it — 11 of 32 posts, a 34.4% rate, while Curb Mobility posted no video at all. The weakness is demand capture in the US: 2,325 organic visits a month on 1,133 ranked keywords, against Curb Mobility's 211,884 and 6,739. Authority is 379, the strongest here, so the domain can carry far more ranking pages than it currently has.
Across 12 Jun – 9 Sep 2026 iCabbi published 32 posts — 31 company posts plus one repost, and reposts count as posts here — while RoutingBox published 44, RouteGenie 30 and Curb Mobility 19. Engagement does not follow volume: iCabbi's 920 total engagements beat RoutingBox's 169 on 12 fewer posts. iCabbi's single repost averaged 49.0 engagements against 28.1 for its own posts, the widest company-versus-repost split of the four. On followers, Curb Mobility leads with 9,833 to iCabbi's 8,207, then RouteGenie on 927 and RoutingBox on 323.
Where iCabbi stands
The efficiency quadrant
The quadrant plots posts per marketer against engagement per post, and it separates staffing models rather than skill. RouteGenie and RoutingBox each list one marketing-titled person and sit far right, at 30.0 and 44.0 posts per marketer, but both convert worse per post than iCabbi — RouteGenie at 13.4 and RoutingBox at just 3.8 (RouteGenie does lead on a separate measure, engagement per marketer, at 402.0). iCabbi's seven marketers produce only 4.57 posts per marketer, second-lowest of the four, but the best engagement per post at 28.8, so it sits high and to the left in 'quiet but resonant.' Curb Mobility posts least per marketer of any company, at 3.8, while converting at a mid-table 14.7 per post. Output per head, not craft, is iCabbi's binding constraint.
Core comparison table
| Company | Marketers | Posts | Videos | Video rate | Events | Engagement | Posts / mkt | Events / mkt | Eng. / post | Eng. / mkt | Followers |
|---|---|---|---|---|---|---|---|---|---|---|---|
| iCabbi | 7 | 32 | 11 | 34.4% | 3 | 920 | 4.6 | 0.4 | 28.8 | 131.4 | 8,207 |
| Curb Mobility | 5 | 19 | 0 | 0.0% | 0 | 280 | 3.8 | 0 | 14.7 | 56 | 9,833 |
| RouteGenie | 1 | 30 | 5 | 16.7% | 5 | 402 | 30 | 5 | 13.4 | 402 | 927 |
| RoutingBox | 1 | 44 | 8 | 18.2% | 2 | 169 | 44 | 2 | 3.8 | 169 | 323 |
On the core measures iCabbi leads on engagement: 920 in total and 28.8 per post, ahead of Curb Mobility's 14.7, RouteGenie's 13.4 and RoutingBox's 3.8. Volume is where it trails — 32 posts against RoutingBox's 44, produced by seven marketing-titled staff, the largest team of the four. Video rate is 34.4%, 11 of 32 posts and the highest here, while Curb Mobility recorded 0.0%. Three iCabbi posts were tagged as events, against five for RouteGenie, two for RoutingBox and none tagged for Curb Mobility. Totals are complete for all four companies, with no figure shown as a floor.
Search visibility
Search figures are counted in the US: ranked keywords and monthly organic visits summed over the US Google index, with authority a worldwide 0–1000 backlink rank. iCabbi draws 2,325 organic visits a month on 1,133 ranked keywords — ahead of RoutingBox's 1,189 and 73, behind RouteGenie's 11,348 and 1,635, and far behind Curb Mobility's 211,884 visits on 6,739 keywords. Authority reverses the order: iCabbi 379, Curb Mobility 304, RouteGenie 253, RoutingBox 219. So iCabbi holds the strongest domain of the four and the second-thinnest US keyword footprint, above only RoutingBox.
| Company | Ranked keywords | Est. organic visits / mo | Domain authority (0–1000) |
|---|---|---|---|
| iCabbi | 1,133 | 2,325 | 379 |
| Curb Mobility | 6,739 | 211,884 | 304 |
| RouteGenie | 1,635 | 11,348 | 253 |
| RoutingBox | 73 | 1,189 | 219 |
Content mix
The mix tags 17 of iCabbi's 32 posts as partner content and 11 as thought leadership, with three feature posts and one tagged as customer proof. The texts fit that shape: the US master-reseller announcement with Kyle S., the CMAC and minicabit sponsorship of Love Local Taxi and Private Hire Week, go-lives at Absolute Cabs and Wintax Cars, and a run of Q4 Passenger App teasers. Rivals sit at the other end — 36 of RoutingBox's 44 posts and 24 of RouteGenie's 30 are tagged thought leadership, mostly Medicaid and NEMT policy explainers. Operator interviews do appear in iCabbi's feed, from 001 Taxis Oxford and Ridii.
| Company | Thought leadership | Customer | Feature | Partner | Humor | Total |
|---|---|---|---|---|---|---|
| iCabbi | 11 · 34% | 1 · 3% | 3 · 9% | 17 · 53% | 0 | 32 |
| Curb Mobility | 9 · 47% | 0 | 3 · 16% | 7 · 37% | 0 | 19 |
| RouteGenie | 24 · 80% | 0 | 1 · 3% | 5 · 17% | 0 | 30 |
| RoutingBox | 36 · 82% | 1 · 2% | 1 · 2% | 6 · 14% | 0 | 44 |
Three things that matter
The craft is working; the output is the ceiling
iCabbi converts attention better than anyone in this set: 28.8 engagements per post against Curb Mobility's 14.7 and RoutingBox's 3.8, for 920 engagements on 32 posts. But seven marketing-titled staff produced 4.57 posts each, while RoutingBox's single marketer produced 44.0. The upside is arithmetic rather than creative — hold 28.8 per post, add ten posts over the next 90 days, and total engagement clears 1,200.
RouteGenie's habit of milking one conference for a week
RouteGenie carried five event-tagged posts against iCabbi's three and worked a single show hard: booth number, arrival, evening reception, award winners, wrap-up. One marketing hire returned 402.0 engagements per marketer, the best of the four. iCabbi already exhibits — the Move AI booth at NEMTAC Transform and the LPHCA Roadshow each show up once in its strongest posts. The gap is sequencing, not attendance.
US search is thin while rivals own the category terms
iCabbi's US demand capture is small: 2,325 organic visits a month on 1,133 ranked keywords, against Curb Mobility's 211,884 and 6,739. Authority of 379 says the domain can rank; the pages are not there. The feed compounds it — most of iCabbi's strongest posts are UK campaign, Dublin HQ and go-live news, with US material limited to the master-reseller news and the Seattle go-lives.
Gaps and targets
| Metric | Target now | Benchmark | Position | 90-day target |
|---|---|---|---|---|
| Engagement per post | 28.8 | 14.7 (Curb Mobility) | Ahead | 26–32 over the next 90 days |
| Posts (90 days) | 32 | 44 (RoutingBox) | Behind | 40–50 |
| Posts per marketer | 4.57 | 44.0 (RoutingBox) | Behind | 6.0–8.0 |
| Total engagement (90 days) | 920 | 402 (RouteGenie) | Ahead | 1,150–1,400 |
| Video rate | 34.4% | 18.2% (RoutingBox) | Ahead | 30–40% |
| Event-led posts | 3 | 5 (RouteGenie) | Behind | 5–7 posts tagged as events |
| Ranked keywords (icabbi.com) | 1,133 | 6,739 (gocurb.com) | Behind | 1,300–1,500 |
| Organic visits / mo (icabbi.com) | 2,325 | 211,884 (gocurb.com) | Behind | 2,800–3,500 |
Targets assume the next 90 days and the same seven-person marketing team. The lever is volume, not quality: holding 28.8 engagements per post while lifting output into the 40–50 post range would put total engagement in the 1,150–1,400 target band. Posts per marketer of 6.0–8.0 keeps iCabbi clear of Curb Mobility's 3.8 without copying RoutingBox's approach, which buys 44 posts at 3.8 engagements each. Search is the longer build — 1,300–1,500 ranked keywords and 2,800–3,500 visits a month is a credible quarter against RouteGenie's 1,635, not a run at Curb Mobility's 6,739.
Improve. Infiltrate. Dominate.
Split each launch and go-live into three posts
- Action
- Take iCabbi from 32 to 40–50 posts in the next 90 days by breaking the Q4 Passenger App launch and each operator go-live into an announcement, a feature detail and an operator quote instead of one post.
- Why
- iCabbi already earns 28.8 engagements per post, the best of the four, so every added post compounds; the constraint is 4.57 posts per marketer, second-lowest behind only Curb Mobility's 3.8.
- Metric
- Posts (90 days) and posts per marketer
- Watch
- Engagement per post holding above 25 as volume rises
- Next
- Build a four-week calendar mapping the Passenger App features already teased into three posts each.
Work the US conference circuit as multi-post sequences
- Action
- Treat NEMTAC Transform, the LPHCA Roadshow and the next two US shows as five-post campaigns — pre-show, booth, customer meet-up, award or highlight, wrap — moving iCabbi from three event-tagged posts to five to seven.
- Why
- RouteGenie turned conference coverage into five event-tagged posts and 402.0 engagements per marketer from a single marketing hire; iCabbi's Move AI booth and LPHCA stand each appear only once among its strongest posts.
- Metric
- Posts tagged as events and engagement per marketer
- Watch
- Whether US-audience posts hold iCabbi's 28.8 per-post average
- Next
- Pick the next two US shows and brief a five-post sequence for each before the stand is confirmed.
Publish a US NEMT and dispatch content track on icabbi.com
- Action
- Build out US-intent pages — broker integrations, Medicaid compliance, state programme transitions, NEMT dispatch comparisons — aiming at 1,300–1,500 ranked keywords and 2,800–3,500 organic visits a month.
- Why
- Authority of 379 is the highest in the set, above Curb Mobility's 304, yet iCabbi ranks 1,133 keywords to Curb Mobility's 6,739 and draws 2,325 monthly visits to its 211,884 — the domain strength is unspent.
- Metric
- Ranked keywords and organic visits per month (icabbi.com)
- Watch
- Whether new US pages rank or cannibalise existing UK-facing terms
- Next
- Audit which of the 1,133 ranked keywords are US-intent, then list the NEMT policy topics RouteGenie and Curb Mobility already cover.